AirAsia sponsors Dota 2 Esports Team Mineski
AirAsia today marked its first foray into esports as a special sponsor and exclusive airline partner of Mineski Pro Team.
Mineski Pro Team is the top Dota 2 team in Asean and is also currently ranked 5th in the Dota Pro Circuit, with 810 qualifying points to The International 2018.
The five-man team consists of Malaysians Chai "Mushi" Yee Fung and Kam "NaNa" Boon Seng, Singaporean Daryl Koh "iceiceice" Pei Xiang, Thai Anucha "Jabz" Jirawong and Filipino Michael "ninjaboogie" Ross Jr.
The one-year sponsorship was announced at a press conference held at Genting International Convention Centre (GICC), Resorts World Genting on the sidelines of ESL One Genting 2018.
The two new direct international flights are part of AirAsia's pipeline to boost the international connectivity into East Malaysia, in line with the State Government's effort to improve the tourism industry and flight connectivity into the state.
AirAsia Malaysia Commercial Head Spencer Lee said, "As a truly Asean airline, AirAsia is committed to supporting the region's top talents and, as a digital airline, we are thrilled to be able to do just that with esports champions Mineski Team Pro. This sponsorship also reaffirms our commitment to engagement with millennials and Generation Z, who epitomise the incredible potential that defines Asean."
Mineski Pro Team team captain Chai "Mushi" Yee Fung said, "As a long time AirAsia user, I'm excited that we will be representing AirAsia in esports. Hopefully it is the start of many great things to come."
Mineski Pro Team team director Orrin Xu said, "Mineski Pro Team is super excited to announce this partnership with AirAsia. As the leading low-cost carrier in Asia, it is the perfect partner for the team as well as our fans!"