Our ir-vision
To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit.
|
Leanest Cost Structure
- Efficient and simple point to point operations
- Attracting and retaining diligent and intelligent people
- Passion for continuous cost reduction
|
|
Maximise Shareholders' Value
- Resilient profit growth through our lower cost base
- Expansion of the AirAsia network in a prudent and disciplined manner
- Invest and enhance the AirAsia brand to increase investors' returns
|
|
Safety
- Comply with the highest International Aviation Safety Standards and practices
- Keep operations simple and transparent
- Ensure the security of our People and Guests
|
|
Passion for Guests' Satisfaction
- Maintain simplicity in every application
- Practice the unique and friendly AirAsia experience at every opportunity
- Recognise the linkage between guests' satisfaction and long-term success
|
|
Transparency
- Transparency in decision-making and information sharing
- Optimum disclosure - higher than industry norms
- Timeliness in disclosing information
|
|
Human Capital Development
- Invest in both hard and soft skills
- Recognise all our People as contributors to our success
- Reward excellence and individual contributions
- Maintaining one brand across the Group
|