Strategy

Our IR Vision

To continue to be the lowest cost short-haul airline in every market we serve, delivering strong organic growth through offering the lowest airfares at a profit.

Leanest Cost Structure

  • Efficient and simple point to point operations
  • Attracting and retaining diligent and intelligent people
  • Passion for continuous cost reduction

Maximise Shareholders' Value

  • Resilient profit growth through our lower cost base
  • Expansion of the AirAsia network in a prudent and disciplined manner
  • Invest and enhance the AirAsia brand to increase investors' returns

Safety

  • Comply with the highest International Aviation Safety Standards and practices
  • Keep operations simple and transparent
  • Ensure the security of our People and Guests

Passion for Guests' Satisfaction

  • Maintain simplicity in every application
  • Practice the unique and friendly AirAsia experience at every opportunity
  • Recognise the linkage between guests' satisfaction and long-term success

Transparency

  • Transparency in decision-making and information sharing
  • Optimum disclosure - higher than industry norms
  • Timeliness in disclosing information

Human Capital Development

  • Invest in both hard and soft skills
  • Recognise all our People as contributors to our success
  • Reward excellence and individual contributions
  • Maintaining one brand across the Group